Showing posts with label generica. Show all posts
Showing posts with label generica. Show all posts

Saturday, June 19, 2010

Is it Eggs McMuffin or Egg McMuffins?


Forming a satisfactory plural can be harder than you think. Is it Eggs McMuffin or Egg McMuffins?

One the one hand, it looks like a crossover from eggs Benedict--a French construction, I think, like attorneys general. And since it's taking that borrowed form of putting the noun first and the adjective second, then that Frenchy rule should probably apply. And I think it's clear that the egg is a kind of McMuffin, not the McMuffin a kind of egg.

But then on the other hand it seems like the whole item, Egg McMuffin, is tightly glued together, and may actually be a compound noun that is inseparable despite the misleading space--so maybe it's *not* like eggs Benedict and needs to be Egg McMuffins.

So I write them both on a piece of paper and look at them for a long time, and I even go to the McDonald's web site to what Ray Croc (may he rest in peace) thinks it is. The McDonald's people avoid the plural as much as possible, but when they use it they say Egg McMuffins, which doesn't mean it's right, it's just what they say, and in the end I can't decide. But it's an interesting accidental fold in the language, since the two ways of doing it are equally clear and equally valid. That's rare.

(Oddly, the number of eggs in this plural is immaterial--it's always "scrambled eggs" or "eggs Benedict" even if there's only one egg in there. But then when you have eggs for lunch, the rule seems to change--egg salad, for example. That's interesting too.)

I concede that Eggs McMuffin (Egg McMuffins) are weird and oily and not good for your insides, but I had more fun with this chain of thought than I ever have with the web site I manage at work or worrying about whether the hundred-pound gloss I'm using for a print handout is better than the flimsy card stock that costs about the same. This also tells you more about how my brain works than anybody needs to know.

Friday, March 19, 2010

agnosia, aphasia, and adventures in Chicagoland

I just returned from a longish visit to the suburbs of Chicago and my eyes still hurt from so many days of having nothing whatsoever to look at. Downtown Chicago interests me, and Oak Park really interests me, but once you get out to places like Romeoville, where we were, there's simply nothing but nonstop generica.


It struck me that all the directions anyone gave us seemed to involve turning left (or right) at a CVS. And all the CVS installations looked exactly like this, and they were all, invariably, across the intersection from a bank that looked suspiciously like a CVS, and one of these banks was named, in consummate generica-speak, the "Third Fifth Bank." No fooling.

The National Trust for Historic Preservation defines sense of place as "Those things that add up to a feeling that a community is a special place, distinct from anywhere else." This distinction is what gives us identity; the tragedy of the Chicago suburbs is that the gobbling-up of farmland for CVS-style development has resulted in an endless, interchangeable strip of nothing at all.

I'm not exaggerating, not even a little: This sameness has penetrated and overtaken everything, to the point where there are not even place names that offer any traction to the mind. They all seem to come from some depraved developer database that combines words and ideas in a kind of weird, Prozac-induced interchangeability: Bay Meadow, Meadowlark Run, Woodlands Glen. Give these a good shake and all you get is more of the same: Meadowlark Bay, Woodlands Run, and Meadow Glen. And the bay has no water, the run has no path or rill or any feature other than a flat, straight access road, and as for glen, forget it.

At one point we drove past a structure with a flat roof and a shortage of windows that was named, alarmingly, General Memorial Hospital. I don't want to criticize, but I have to--for a species that supposedly named all the animals, we've fallen very far indeed when we evoke a general memory of hospitals and think we've done something meaningful. It made me eager to come home to Vermont, where we have a Frog City, a Tommy Squatter, a No Nothing, and a rocky, infertile, useless lump on the landscape known as Government Hill.